In terms of marketing, a call-to-action is a message designed to get people to make a decision. It can be found in an email, a banner ad, a social media post, or a television ad. Because it asks people to take that next step and purchase your product or services after viewing your ad, It is a small but powerful force in your advertising message. Here are a few simple ways to place them into your own marketing campaign.
- On social media, direct your fans to go to your website and make a purchase.
- End a television ad by telling people to call for more details about your sale.
- Turn your banner ad into a coupon and tell people to redeem it by showing it in your store.
- In your email newsletter, place links to your social media pages and ask your subscribers to follow/like those pages.
As you can see, a call-to-action is a simple technique for gaining new customers and making past visitors repeat customers. There is no need to overthink it and make a call-to-action be a big directive. It only needs to be enough to get people interested in your business! Want ideas about utilizing a call-to-action in your campaigns? Contact us, and let’s talk!
Before you begin your next advertising campaign, remember to use a call-to-action. This simple technique is a powerful way to get the ball rolling and meet new potential customers. It does not even have to be a big directive. It just needs to get people interested in your store!
Need help with utilizing a call-to-action in your advertising? Reach out to us, and we can help!