Growing your business isn’t easy, but it’s not complicated either. In fact, all businesses can thrive if they have the right elements for success. Here at NMI–VMG, we know that success requires having a vision, working hard, and getting your company’s message to the right people. While we can’t help you with some of these elements, we certainly know how to put your company’s message in front of people looking for exactly what you offer, no matter what that happens to be.
Television might not be the modern marvel it once was, but it’s still king when it comes to getting your message to the masses. TV allows you to reach the right people in your community, but it doesn’t happen by accident and you can’t put ads on any channel and expect results. This is where our 40+ collective years of TV buying experience comes into the picture – leverage our experience and watch your bottom line grow.
Radio is something that follows people wherever they go, from their car radio during the morning commute to the background music at work. As a company, you can talk to people throughout their day, getting your message in front of them over and over again. From creating ads and negotiating rates to scheduling campaigns that make sense for your brand, we know how to plan radio buys that boost your brand and drive action.
Some say print is dead, but it’s not – it’s just different. Newspapers, magazines, and billboards still have an impact, but it takes intensive research to make the right decision for your company. By looking at circulation rates, reader demographics, and traffic patterns for outdoor advertising, we can identify strategic placement opportunities for your brand. NMI–VMG knows print and can help you position yourself to reach a broader audience.
The Right Media Plan for Your Business
NMI-VMG has developed a formula that pinpoints the right viewer and places your message in front of more people-per-dollar. Thanks to our experience in the business, we know which strategies make your phone ring and fill up your inbox. We guarantee that your commercials are shown when your potential customers are likelier to respond. We know the proper reach and frequency necessary to turn a commercial into an outstanding success. Behind every good buy is intelligent media negotiations. We fight on your behalf to guarantee you get the most out of your investment.
We Give You a Competitive Edge
NMI-VMG monitors local TV spots across the country. We know your competitor’s estimated budget, what shows they advertise during, how often they are running, and the demographics they are targeting. With this type of research, we take advantage of the holes in your competitor’s strategies. Want a better media buy? Get the best media buyer!
Consulting & Recommendations
We make data-driven recommendations and use a proven formula to predict your return for every dollar invested. We generate a budget that meets your marketing goals. We tell you the minimum and the maximum amount that you should be spending and the sweet spot that gets you the ROI.
Frequency vs. Reach
Our favorite Direct Response Theory goes like this: “You must get your message in front of the same viewer six to ten times before you can push his button and motivate him to go to the phone and dial your number.” This proves how proper frequency is crucial in mass media advertising. We must get your message in front of the same viewer six to ten times during the short period his or her window of opportunity is even open.
Frequency X Reach = Total Gross Rating Point (GRP)
The Less-Fished Pond Theory
The Less-Fished Pond Theory states, “All other things being equal, it is better to have your ads on during less clutter than more clutter.” We collaborate with our media partners to understand when and where your competitors place their ads. We know what shows your competition is buying, and with what reach and frequency. Once you embrace this theory and utilize market research, you can take advantage of the strengths and flaws in your competition’s strategies.
Media Buying Features
We challenge ourselves to provide you with effective and efficient media plans that maximize your marketing dollars and produce the greatest return on investment.
We leap into hardline negotiations to get extra value from bonus spots, dollar spots, and additional rate discounts to make sure every media partner we selected has genuinely earned our business.
From PR-building programs to education tips, we search for additional areas of cause to attach your company to in order to grow credibility and goodwill within your community.
Audit & Posting
At the conclusion of each month, our auditing team reviews every media placement to ensure we ran in the best times with the best spots. Additionally, we post each buy, ensuring 100% audience delivery.