You may not believe it, but email remains an effective way to get the most out of your marketing dollars. Along with TV, radio, and print, email marketing should be a part of any worthwhile advertising campaign. Here are some simple reasons why.
Spread the word more quickly about sales. TV, print, and radio may be good at reaching possible customers, but they cannot ever be as swift as emails. Whereas it may take a few days to film a new ad or get one into a magazine or newspaper, an email can inform your customers in just a few hours about a new sale!
Track open rates. Open rates are what allow you to compare the number of people who receive your emails to the actual number of people who open them. They are such an easy way to gauge how effective your emails truly are at generating income for your business.
Target genuine customers. With a more typical advertising campaign that mainly incorporates television, print, and radio, you may put money towards people who will never do business with you. When customers opt-in to your emails, you already know they are interested in your business. You can penetrate the clutter and target only interested customers directly.
Eager to learn more about the slam dunks email marketing can land for your business? Contact us here to schedule your free meeting!