Almost everyone knows the old cliché “To make money, you have to spend money.” To an extent, that is certainly true. You cannot produce an ad or attain billboard placement for free. However, there are ways to promote your business without putting too many numbers on a check. Online visibility is an area that allows for some thriftiness. You do have to spend money to get noticed online, but there are a few things you can do for free in addition that will bolster your visibility organically.
- Invite friends & family to like your business page
When you first start your business page, the lack of likes can be quite disconcerting. After all, the point of social media is to spread the word about your business. If no one likes your page, then you are basically just carrying on an animated conversation with yourself. In real life, few people would enter a business if one employee is inside talking to no one but him- or herself. Why would they do so online? Definitely not a good look!
In your page’s early days, the easiest way to grow your likes is to invite your friends and family to like your page. Some businesses may consider paying for likes, but that has its downfalls. For one, it looks suspicious if a page has 5,000+ likes overnight. Also, people may be paid to like your page, but that does not guarantee they will interact with your page. Online visibility hinges so much on people liking your posts, commenting on them, and even sharing them. The people you know are more likely to spread the word about your business and help you grow. Not all of your social media friends may follow suit, but enough of them could to help make a difference!
- Share your page’s posts to your personal timeline
As an owner, you should be the biggest champion and cheerleader for your business. Not only do you have a financial stake in your company doing well, but it is refreshing to see people happy about what they do! While many owners do not mind appearing in TV ads or other appearances for their business, perhaps you are too uncomfortable or shy in front of the camera. That is perfectly fine! And hey, even Barbra Streisand still gets nervous before performing, so it is understandable if you are too.
A simple alternative? Just share posts from your business page to your own timeline. There is no spotlight on you, and you can share the news about your business just by clicking “share” and maybe typing an introduction to the post. There might also be people in your friends list who are unaware about your business and what you do, so this quick little reminder could snag you some more customers. Plus, you likely share pictures and statuses on social media already, so why not have a few of them be about your business?
- Share news articles about your business on your page and timeline
When something exciting happens with your business, the first thing you likely do is tell your marketing agency. Your agency then writes up a press release and sends it to various local media outlets. This may result in a story online or during the televised news. It could even yield an appearance either in the television studio or with a camera crew coming to your business.
That is excellent exposure for your business, but it does not have to end there. Share any news articles you are particularly proud of on your business page! In the past, a news segment or article may have had a short shelf-life. Thanks to almost everything being online new, you can re-share a video or story weeks, months, and even years later. Re-sharing these accomplishments prolongs the conversation, and may even attract people who missed the story the first time around.
Does not sound difficult, right? Again, all these methods should work in conjunction with your paid marketing campaign. They save you from spending more money than what you have allocated for advertising, and they truly work! To get started on a campaign for your business, or to learn more about maximizing an existing campaign, reach out to us today.